What is Transformatlab?

Watch the film from week 1 of the 2014 lab here

Watch the films of 2013's Lab here

"A fantastic experience with very interesting, wide range of subjects, brilliant masterclasses, great hospitality from each of the host countries and a very friendly atmosphere. A rare opportunity to work and develop projects with talented professionals from various backgrounds in media."
Tamas Tatai, 2013 participant 

Overall the transform@lab was a fantastic experience, offering excellent workshops, masterclasses and development time. The whole four months has offered fantastic advice and inspiration from all the stuff we have been shown and talked about. The opportunity to meet all the fellow participants and mentors on the workshop has also been brilliant, and I would definitely recommend it to others."
Jake Hobbs, 2011 participant

TransformatLab is an elite workshop-based training programme designed to give graduate-level creative media students from across Europe the chance to develop and pitch cross-platform ideas in an intensive development lab.

With MEDIA support and co-ordinated by Media Academy Wales,  TransformatLab is a 20 day programme which will take place over four months at three prestigious European media schools:

Nine participants will travel to each of the host universities for an eclectic programme of masterclasses, development labs, networking events and studio visits, with hands-on support and mentoring from University tutors and leading names in European new media practice.

At the end of training scheme, participants will be inspired and armed with new skills and new contacts, at which point they will have the opportunity to pitch to commissioners, production companies and development bodies working in the cross-platform industry. 

The fee for 2013 is 460 euros/£380.
To find out more about what the fee covers click here

contact usmore info

Who should apply?

Applications for 2014 are now closed.

Contact us if you want to discuss or have questions that aren't answered on this site.

You should join us if you are a current postgraduate student or have recently graduated (in 2013, 2012 or 2011) with an interest in one or more of the following...

  • Production (all genres)
  • Direction (all genres)
  • Games design
  • Web and mobile phone content development
  • Cross platform writing
  • Cross platform project management

If you have a background from another specialism but would like to take part, please complete an application and we will consider your request.

We will be creating three teams who will create 3 projects, with the following members:

  • 1 technical and creative trainee
  • 1 business and production trainee
  • 1 project management trainee
more info
6 months, 3 countries, 9 participants, 4 studio visits, 4 network events


* Its a wrap - TFLab14 is now done and dusted (we'll be attending Power to the Pixel though, so see you there!) More here

* New studio visits and masterclasses announced for 2014: Multiplatform Pipelines; Channel 4 Multiplatform; Brickflow case study; YelloBrick case study Etienne Mineur and Upian studio...here

* Meet the 2014 Lab participants here

* What is the impact of TransformatLab on our alumni? Read more here

* Read a write up of the 2013 lab from Spanish producer Pep Company here

* A round-up of the amazing 2013 lab here

* Channel 4 confirmed continued development funding for lab projects. Click here

* Follow our progress - Twitter @transformatlab or see our photos from the 2013 lab here



Course content in brief

Web Publishing
Mobile Phone applications
Interactive games design
TransMedia techniques
Creative digital workflow
Writing for the internet / Interactive Narratives

Budgeting for cross-platform content creation
Cross-platform company development
Intellectual Property and copyright issues surrounding online exploitation

Funding projects and generating income streams

As well as from the masterclasses and workshop sessions, you will also have chance to dine and network with guests that are focusing on the cutting edge of multiplatform delivery.

more info

Programme Timetable

Week 1: June 7th-13th at various locations in the UK

Week 2: June 23rd – 28th in Budapest, Hungary

Week 3: July 7th- 11th in Paris. France

Week 4: Sept 1st – 5th in Cardiff, Wales

We involved 49 industry practitioners from Britain, France, Hungary, Spain, Italy and Turkey in the 2013 lab, and they helped us with:

25 Masterclasses
15      Development labs

8        Studio visits
4        Pitching panels
3        Networking events